As I lay in the E.R.
waiting for the morphine to kick in, I found myself wondering how I'd gotten here. I was trapped by the sense of dread I felt when I thought about the monster I had built.
I had just hit a quarter million in revenue for the year
On paper, I was the visionary and founder of a thriving coaching business. But, behind the scenes, my business was my greatest source of anxiety.
I had followed all the “rules” on how to niche, grow, and automate a “soul-led” business.
But there I was, lying in a hospital bed, burnt out for a second time, feeling far from fulfilled.
I had turned my passion for connection and communication into a booming relationship coaching business for bold, driven people.
There were engagements and marriages and growing families that had all been made possible by my programs.
And yet, the advice I was getting in my high-end masterminds was taking my business further and further away from the intimate connections that I had built it to nurture.
“Automate and delegate!”
“Charge high ticket!”
“Get in the frequency of abundance!”
It was all jumbling together to make me feel more disconnected from my work than ever before.
Running my business felt like a hamster wheel I couldn’t get off… Making money felt more esoteric and woo-woo than ever before.
I had followed all the “rules” on how to niche, grow, and automate a “soul-led” business.
But there I was, lying in a hospital bed, burnt out for a second time, feeling far from fulfilled.
I had turned my passion for connection and communication into a booming relationship coaching business for bold, driven people.
There were engagements and marriages and growing families that had all been made possible by my programs.
And yet, the advice I was getting in my high-end masterminds was taking my business further and further away from the intimate connections that I had built it to nurture.
“Automate and delegate!”
“Charge high ticket!”
“Get in the frequency of abundance!”
It was all jumbling together to make me feel more disconnected from my work than ever before.
Running my business felt like a hamster wheel I couldn’t get off… Making money felt more esoteric and woo-woo than ever before.
I did everything I was told I needed to do in order to create a successful online business
- I committed to “being the client I wanted to attract” and invested in high end coaching.
- I worked on my limiting beliefs and scarcity mindset.
- I did summits and challenges and big lead-gen events.
- I charged high ticket prices and ran group programs.
- I dreamed of building an empire that hit 6-figure months.
- I learned how to write copy, do sales calls, structure launches, achieve $50k cash months...
And it put me in the emergency room.
There I was coaching my clients NOT to contort themselves into someone else's box... but I had done it to myself.
I was exhausted.
I yearned to let go of all the things I had been taught so that I wasn’t constantly second-guessing my creative process. I was tired of hearing pithy marketing tips in my head that made it hard for me to communicate authentically with my audience. I longed for the freedom the business coaches I hired had claimed they would help me create.
It took me 18 months to recover...
I scaled back my business by 90%. I spent months assembling a health care team. I let myself rest. And rest. And rest! When I could finally work again, I dedicated myself to unlearning the bad business advice I’d been taught so that I could rediscover joy in my work.
So if you’re reading this and you find yourself worrying that you might be headed for the same cliff edge, or worse, you suspect you may already be feeling burnt out…
I got you.
Follow me on the path to freedom
I took what I learned from burning out due to bad business advice and began helping entrepreneurs avoid the mistakes I’d made so that they could scale their companies in sustainable ways that created more freedom rather than hectically packed calendars.
- You and your business get to prosper without taking on overcomplicated teams and unnecessary overhead.
- Mindset matters but structure and strategy are what determine your ability to sustain the mindset you need to build your dreams.
- I’ll teach you how to listen to your body and build strategies for growth that are sustainable and nourishing for your nervous system.
- Today is the day you get to lighten your load and map out a more prosperous and fulfilling future for you and your company.
I’m glad you’re here and I can’t wait to help you.
Theora’s Professional Bio
Avid writer, podcast host, and armchair intellectual, Theora Moench has made it her personal mission to play her part in making the world a more ethical place to live, love, and lead.
As a business consultant, Theora helps founders scale their businesses sustainably so that – as their teams and profits grow – so does their freedom to lead from their zone of genius.
She is also the founder and Head Coach at Truly Chosen, a dating and relationship coaching company. Theora built Truly Chosen to provide tools, information, healing, and space for growth-oriented people who value intentionally nurturing their relationships so that their connections deepen in respect, trust, and passion over time.